What it is: A deeply nourishing, milky toner designed to deliver intense hydration and a luminous "glass skin" finish without feeling heavy or sticky.
Why it works: Formulated with 70% Rice Water, this toner uses traditional Korean brightening secrets combined with modern science. Rice extract gently brightens and evens skin tone, while Niacinamide targets dullness. The addition of Ceramides and Panthenol binds moisture to the skin, instantly repairing the barrier and soothing irritation for a plump, radiant complexion.
Oryza Sativa (Rice) Bran Water(71 %), Butylene Glycol, Glycerin. Dipropylene Glycol, Niacinamide, Propanediol, Water, 1,2-Hexanediol, Methyl Gluceth-20, Panthenol, Betaine, Oryza Sativa (Rice) Extract(3,753ppm), Hydroxyacetophenone, Diphenyl Dime thicone, Triethylhexanoin, Hydrogenated Lecithin, Adenosine. Ethylhexylglycerin, Carbomer, Tromethamine, Xanthan Gum. Glyceryl Acrylate/Acrylic Acid Copolymer, Theobroma Cacao (Cocoa) Seed Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Dextrin, Hydrolyzed Rice Protein (3,000ppb), Oryza Sativa (Rice) Seed Protein(3,000ppb), Ceramide NP, Sodium Lauroyi Lactylate, Arbutin, Ascorbic Acid, Allantoin, Ceramide AP, Phytosphingosine, Cholesterol, Ceramide EOP
Bundles
The same product, with the steps that go around it.
Animal testing for cosmetics has been banned in the EU since 2013 and in Korea since 2017, and every product we stock is sold in line with European cosmetics law. Where a brand also holds an independent certification such as Leaping Bunny or PETA, you will find the logo on the pack.
Cruelty-free is not the same as vegan. For formulas without animal-derived ingredients, look for our Vegan tag.
Six tags that show at a glance what a formula leaves out and how it was checked: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, Dermatologically-Tested. You will see them on product pages, and you can filter any collection by them.
*Always patch test first. If you are pregnant or breastfeeding, check with your doctor before adding anything new.
What each tag means →
Yes. We buy only from the brands themselves or their authorised distributors, never from resellers or marketplaces. Every product arrives sealed with its original Korean batch code and ships from our own warehouse in Switzerland or Austria. If anything looks or feels different from what you know, email us a photo and we will make it right.
For skincare, layer from the thinnest texture to the thickest.
Morning
Cleanser → Toner → Serum or ampoule → Eye cream → Moisturiser → SPF, every day, winter included
Evening
Oil cleanser → Water cleanser → Toner → Mask or device, 2 to 3 times a week → Serum or ampoule → Eye cream → Moisturiser
Use strong acids (AHA, BHA, PHA, peels) and retinoids on different nights, and add one new active at a time. For hair, body and makeup, follow the directions on the pack.
The KKUMIDA Promise
